Building your network: How to do it right


In today's world, building a strong network of reliable connections is essential for personal and professional success. Networking is not just about collecting business cards or adding people on LinkedIn; it is about fostering genuine relationships built on trust, respect, and mutual interests. In this article, we will explore the best practices for building a successful network that can help you achieve your goals and build a fulfilling career.

Start with a Plan

Before you start networking, it's important to have a clear plan in mind. What are your goals? Who do you want to connect with? What skills or resources do you bring to the table? Creating a networking plan can help you stay focused and make meaningful connections.

Identify Your Goals

Do you want to find a new job? Meet potential clients? Connect with industry peers? Knowing your goals will help you prioritize who to connect with and how to spend your time.

Identify Your Target Audience

Who are the people or groups that can help you achieve your goals? Make a list of companies, industries, and individuals you would like to connect with. Having a target audience can help you narrow your focus and make more meaningful connections.

Identify Your Value Proposition

What skills or resources do you bring to the table? What can you offer to others in your network? Having a clear value proposition can help you stand out and make connections that are mutually beneficial.

Attend Networking Events

Networking events are a great way to meet new people and expand your network. Here are some tips for making the most of your next event:

Set a Goal

Before attending an event, set a goal for what you want to accomplish. Maybe you want to meet five new people, or connect with someone in a specific industry. Having a goal will help you stay focused and make better connections.

Be Authentic

Don't try to be someone you're not. People can tell when you're not being genuine, and it can be a turnoff. Be yourself, and let your personality shine through.

Listen More Than You Talk

Networking is not just about promoting yourself; it's also about learning from others. Listen actively to others, and ask questions about their experiences, goals, and challenges. This can help you establish a deeper connection and learn more about potential opportunities.

Connect on LinkedIn

LinkedIn is a powerful tool for networking and building your professional brand. Here are some tips for making the most of LinkedIn:

Optimize Your Profile

Your LinkedIn profile is often the first impression you make on potential connections. Make sure your profile is complete, up-to-date, and showcases your skills and experiences in a compelling way.

Engage in Groups

Groups on LinkedIn are a great way to connect with others in your industry, share knowledge, and build your brand. Participate in relevant groups and contribute to discussions to establish yourself as a thought leader.

Personalize Your Invitations

When connecting with someone on LinkedIn, don't just use the default message. Personalize your invitations by mentioning a shared interest or connection, and explain why you want to connect.

Maintain Your Relationships

Building a network is not a one-time event; it requires ongoing effort and maintenance. Here are some tips for staying connected with your network:

Follow Up

After meeting someone new, follow up with a personalized message or email to keep the conversation going. This can help establish a deeper connection and show that you value the relationship.

Provide Value

Networking is not just about taking; it's also about giving. Look for ways to provide value to your connections, whether it's through knowledge sharing, introductions, or referrals. This can help establish you as a valuable member of your network.

Stay Top of Mind

Stay in touch with your connections on a regular basis by sending newsletters, updates on your work, or invitations to events. This can help keep you top of mind and ensure that your network thinks of you when opportunities arise.


Building a network takes time and effort, but the benefits can be life-changing. By starting with a clear plan, attending networking events, optimizing your LinkedIn profile, and maintaining your relationships, you can build a network that can help you achieve your personal and professional goals. So get out there, connect with others, and start building your network today!